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Staying Creative E-Newsletter





Advertising & Marketing


Times Square Advertisements 		<p><strong>Presents Creative Marketing Opportunities</strong></p><p><strong>Times Square</strong>--the big, bold, beating heart of New York City&mdash;is essentially the biggest billboard in the United States. Advertisers fight for space and attention on one of the many <strong>skyscraper-mounted billboards</strong>, <strong>electronic signs</strong>, and <strong>video monitors</strong>, but with all the bright lights and bustle, marketers have to use some pretty creative ideas to pull eyes their way.<br /><br />Times Square is not only the advertising center of New York. This colorful neighborhood center is also a major tourist destination. Getting the attention of thousands of tourists&mdash;with money to burn&mdash;is a major coup for any <strong>advertising campaign</strong>, and <strong>creative marketing strategies</strong> have been developed specifically with tourists in mind.<br /><br /><strong>Tourists are an ideal target market for billboard advertising campaigns for a number of reasons:</strong><br /><br />Unlike locals, tourists have time to stop and look around. Their eyes are taking in their surroundings and noticing things that people on their way to work don&rsquo;t have time to see. <br /><br />Tourists are looking for excitement and entertainment. <strong>Interactive advertising</strong> is a hit with tourists visiting urban centers like Times Square. <br /><br />Some successful advertising campaigns have invited passers-by to <strong>enter commands via cell-phone and watch the results on a giant screen. </strong>Other marketing strategies have included <strong>employing cameras on the ground: tourists have the opportunity to see themselves on the giant screen.</strong><br /><br />Tourists are looking for <strong>photo opportunities</strong>. This is a great way for advertisers to <strong>go viral for free</strong>. Tourists take pictures of an eye-catching billboard, then <strong>share that picture online with friends:</strong> <strong>marketers get an instant increase in exposure.</strong><br /><br />If you are interested in advertising as a career, urban centers like Times Square can present you with a creative challenge. <strong>How would you use this colorful billboard environment to market your product? How would your creative idea rise above the competition?</strong></p>

Colorful Times Square Advertising Hooks Tourists
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“The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.
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Henri Cartier-Bresson